Take a look at the web design trends of 2020. Are your digital products ready for 2020?

1. Gradients

Use of gradients reduces all visual properties, leaving only essential objects such as key contents and functional elements. As a result, you get a clean interface with no distractions and they appear well on both desktop and mobile devices.

2. Bold Fonts

Use of heavy fonts for headlines places visual weight to the message and directs the reader’s attention. Use of bold fonts should only be applied to short pieces of text or headers/subheader.

3 Scroll-Generated Websites

Scroll generated websites tracks the user’s progress as they scroll the page and show contextually relevant information. These websites use the power of motion and animation effects to capture the user’s attention.

4. Dark UI

2019 saw the introduction of Dark UI, a lot of big companies have allowed users to choose between Light and Dark UI. Dark themes help reduce eye strain and they also conserve battery by reducing the use of light pixels.

5. Design Systems

Design Systems have been around for a number of years and they are still important for this upcoming year. Modern product design is all about speed and quality. In order to design quickly without losing quality, design systems are the way forward. In the modern age, systems are released on multiple platforms. Design systems allow product design teams to reduce repetitive work and achieve consistency across all platforms they design for.

Summary

2020 brings a lot of simple design trends to keep users engaged as well as ways to enable designers to design new product quicker without compromising on quality. Over the years, scroll-generated websites have emerged and makes web users go on a customer journey. This works well when introducing a new product, as with the use of animations, consumers will stay engaged with the site. The introduction of Dark UI enables user choice to customise their digital product and save battery as well. The emphasis of Design Systems which are used by the big tech companies has enabled them to react to the ever changing consumer trends quickly while maintaining quality.